snapchat - "real friends" global campaign
       
     
       
     
       
     
       
     
       
     
       
     
       
     
       
     
       
     
       
     
snapchat - "real friends" global campaign
       
     
snapchat - "real friends" global campaign

Agency: SpecialGuest

Creative director for Snapchat’s first global video campaign. Spanning 12 countries, 8 languages, and thousands of real snaps, this campaign took a doc style approach to introduce pairs of best friends who stay connected through Snap around the world.

       
     
Ayo & Dikembé | Real friends.
       
     
Brian & Cindy | Real friends.
       
     
Aba & Aminah | Real friends.
       
     
Daniel & Jie Ying | Real friends.
       
     
Mel & Zoe | Real friends.
       
     
Jefferson & Alice | Real friends.
       
     
Josh & Rebecca | Real friends.
       
     
Marieh & Jessica | Real friends.
       
     
Mia & Ross | Real friends.